Ads Expert

Looking for somebody who is expert in Google Ads!

Location – Navi Mumbai

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Job Summary:

As a Digital Marketing Executive, your primary responsibility will be to develop and execute digital marketing strategies to drive brand awareness, generate leads, and increase customer engagement. You will utilize various online platforms and channels to optimize campaigns, measure performance, and implement data-driven insights to achieve marketing goals. The role requires a combination of creativity, analytical thinking, and digital marketing expertise.

Key Responsibilities:

1. SEO (Search Engine Optimization):

o Conduct keyword research and analysis to optimize website content for search engines.

o Implement on-page optimization strategies to improve website visibility and ranking.

o Execute off-page optimization techniques such as link building and content promotion to enhance organic traffic.

2. PPC (Pay-Per-Click) Advertising:

o Create and manage PPC campaigns across platforms like Google Ads, Bing Ads, META Ads, and others.

o Conduct keyword research, ad copywriting, and bid management to maximize ROI.

o Monitor and analyze campaign performance, adjusting strategies as necessary to achieve KPIs.

3. SMM (Social Media Marketing):

o Develop and implement social media strategies to increase brand awareness and engagement.

o Manage social media accounts, including content creation, scheduling, and community management.

o Analyze social media metrics and insights to optimize content and campaign performance.

4. Google and Meta Ads:

o Proficiently set up and manage Google Ads campaigns, including search, display, and video ads.

o Experience with Meta Ads (formerly Facebook Ads) including ad creation, targeting, and optimization.

o Stay updated on the latest trends and best practices in digital advertising platforms.

5. Campaign Creation and Management:

o Develop comprehensive digital marketing campaigns aligned with company objectives and target audience.

o Monitor campaign performance metrics, analyze data, and generate reports to track progress and identify areas for improvement.

o Optimize campaigns to achieve desired outcomes, such as lead generation, conversions, or brand awareness.

Qualifications:

• Bachelor’s degree in marketing, Communications, or related field.

• Proven work experience as a Digital Marketing Executive or similar role.

• In-depth knowledge of SEO techniques, tools, and best practices.

• Hands-on experience with PPC advertising platforms like Google Ads and Bing Ads.

• Strong understanding of social media platforms and experience with social media management tools.

• Proficiency in Google Analytics and other digital marketing analytics tools.

• Excellent analytical and problem-solving skills, with the ability to interpret data and make actionable recommendations.

• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.

• Creative thinker with a passion for staying updated on industry trends and emerging technologies.